About Us
We've scaled programs. We know what works.
Stratagem is a performance-based partnership marketing agency founded by practitioners — people who have run affiliate programs, grown them from zero to meaningful scale, and learned what separates sustainable growth from short-term noise.
Our Mission
Affiliate marketing is our expertise.
We are a team of seasoned affiliate marketing professionals who have scaled businesses, grown teams, and driven outsized returns. Our approach combines the rigor of data science with the practical knowledge of operators who've been in the trenches.
Stratagem was founded at the intersection of Molly's vision for transparent, performance-based partnership marketing and Muzio's goal to integrate world-class affiliate capabilities into ItalyPoint's internationalization services — helping European brands compete globally.
Data over gut feeling
Every recommendation we make is backed by data. We build measurement frameworks first, then optimize based on what they tell us.
Incrementality first
We only count revenue that your affiliate program actually drove — not revenue that would have happened anyway. That's the honest way to run a program.
Radical transparency
No black boxes. You always know what's working, what isn't, and why — with reports designed to inform decisions, not impress.
Partnerships as assets
We position every partnership as a strategic asset, not a media buy. Relationships built on mutual value last longer and perform better.
The Team
The people behind Stratagem.
Molly O'Beirne
Co-Founder
Employee #1 at a previously acquired affiliate marketing agency with 10+ years in the affiliate space. Molly leads the agency's vision for data-driven, performance-based partnership marketing — expanding globally while maintaining the transparency-first values she built her career on.
LinkedIn
Muzio Pesaresi
Co-Founder
Working to elevate ItalyPoint's portfolio through partnership marketing integration. Muzio brings deep operational expertise and a systems-thinking approach to building programs that scale, with a focus on technology-driven execution and measurable outcomes.
LinkedInPart of the ItalyPoint family
Stratagem is an ItalyPoint, Inc. brand — helping Italian and European companies internationalize through performance-based marketing, affiliate programs, and data-driven growth strategies.